Reacting to Woke Commercials That Backfired

Why are major brands pushing politics instead of products—and paying the price for it? Xaviaer DuRousseau reacts to today’s most polarizing "woke" commercials. From Jaguar to Bud Light and North Face, Xaviaer reveals how these campaigns backfired—alienating customers, damaging brand reputations, and tanking profits—proving that going woke really can make you go broke.